Global Sportainment
Revolution
with
Taekwondo
KnT MEDIA LAB is dedicated to transforming Taekwondo, a pillar of Korean heritage, into a global lifestyle sport.
Through innovative digital content and immersive experiences, we aim to bring Taekwondo to the forefront of sportainment, ensuring its presence in daily lives worldwide.Korean Wave (Hallyu) and Taekwondo. That's right, KnT shares the philosophy that the most Korean is the most competitive in the era of soft power. Taekwondo has proven to transcend ideology, region, religion, generation, class, and gender, fostering world peace. This was clearly demonstrated at the 2024 Paris Olympics, where 61 countries participated, and 23 nations shared the medals, a truly moving sight. Baron Pierre de Coubertin, the founder of the modern Olympics, emphasized that "the most important thing is not winning but taking part; the essential thing is not to have conquered but to have fought well." The International Olympic Committee (IOC) has long declared its official stance of promoting "the development of humanity through sport and the advancement of international peace through competition." KnT is here to walk alongside you, creating a world where the global community comes together through Taekwondo.
The Visionaries Behind
Our Global Impact
Dongwon Lim
President- 19th Class, KBS Broadcasting Recruitment
- Former Head of Internet Business & General Operations, KBSi

Sungjun Hong
CEO- Secretary General, 2023 Seongnam World Taekwondo Hanmadang Organizing Committee
- Chairman, Kukkiwon Promotion and Marketing Committee

Byungkwan Ryu
CTO (Taekwondo)- Dean of Martial Arts College, Yongin University
- Commentator, KBS

Hwanseok Yoo
CCO (Content)- Editor-in-Chief, Sports Chosun
- Cartoonist, Hangarae (Political Cartoonist)

Davis Ryu
CAO (AI)- Vice President, Metaverse Media Association
- Adjunct Professor, Korea Generative AI Foundation
Park Jongmi
CCO (Content)- Director, KOREA NFT CENTER
- Adjunct Professor, Dongguk University